Putting Salmon First
The Pacific Salmon Foundation, founded in 1987, is a federally incorporated non-profit charitable organization dedicated to the conservation and restoration of wild Pacific salmon and their natural habitats in British Columbia and the Yukon. Operating independently from government, The Foundation facilitates dialogue and undertakes positive initiatives in support of Pacific salmon amongst all levels of government including First Nations; as well as industry, communities, individual volunteers and all fishing interests.
The Pacific Salmon Foundation exists to support ‘salmon communities’ in their efforts, promote awareness of this keystone species, and guide the sustainable future of wild Pacific salmon and their habitat.
We are a catalyst – working to accelerate the regeneration of wild Pacific salmon, an invaluable natural resource.
We steward the investment of our available resources – both human and financial – to optimize our collective return. We are a vocal advocate, speaking as the voice of the salmon community to articulate the issues affecting our mandate.
With ongoing education, partnership and collaboration, we will positively transform people’s outlook to realize the connection wild Pacific salmon have with everything that is British Columbia.
The Pacific Salmon Foundation appreciates the importance of recognition in a marketplace where sustainability and “green” practices are competitive differentiators. We work with our corporate partners to understand their Corporate Social Responsibilities priorities and ensure that donations to the Foundation are used consistent with those priorities.